DPM1 Marketing Foundations + Print History

Students will be able to explain foundational marketing concepts, describe the historical development of print media, and compare the strengths and limitations of print and digital media through analysis and a timeline infographic project.

Enduring Understandings

• Marketing connects products/services to audiences through strategic messaging.

• Technological advances in printing transformed how societies share information.

• Print and digital media each have unique advantages that influence marketing effectiveness.

Core Instructional Materials / Resources

Course decks:

• • L1 Print Media Basics — The 4 Ps;
  • L2 What is Print Media;
  • L3 Digital Media Basics;
  • L4 History of Print;
  • L5 Project Kickoff
  • Student Packet: Module 1 Vocabulary + Activities

Videos

• L2: TED‑Ed — The Evolution of the Book (Julie Dreyfuss)
• L2: YouTube — Flexographic Printing Basics
• L3: Xerox — What is digital printing?
• L4: Crandall Historical Printing Museum — How a Gutenberg Printing Press Works
• L4: Encyclopaedia Britannica — Printing press (overview):
• L4: Encyclopaedia Britannica — Offset printing (overview)