This course integrates real-world marketing strategy with print and digital production techniques.

Students will learn to develop brands, plan campaigns, and create assets across media formats. All projects will offer dual-path execution (print and digital) and culminate in a capstone campaign.

Students will also gain experience in prepress, file setup, mockups, and campaign analytics.  

This course combines core skills from both digital marketing and print production. Students will explore marketing principles, design workflows, and production techniques with real-world applications. Each project will include both a print and digital execution path to accommodate equipment availability and student interest.