- Objectives: Identify common digital channels; state one strength and one challenge for each; compare digital and print for a school scenario.
- Opening With:
- Lecture: L3 Digital Media Basics;
- Topics: Major digital channels; Analytics; Targeting; Conversion; Landing Page; A/B Test; Print vs. digital comparisons
- Activities: Scenario picks — choose the best digital channel for a school scenario and justify. Student Packet: Module 1 Vocabulary + Activities
- Vocabulary: Digital Media, Analytics, Targeting, Conversion, Landing Page, A/B Test
- Assessment: Exit prompt explaining channel choice for a school audience
- Homework: L3: Xerox — What is digital printing?