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- Objectives: Explain each of the 4 Ps; describe how the 4 Ps work together; apply the 4 Ps to a simple product concept.
- Opening With: L2: TED‑Ed — The Evolution of the Book (Julie Dreyfuss)
- Lecture: L1 Print Media Basics — The 4 Ps;
- Topics: Marketing mix overview; Product; Price; Place; Promotion; Target Audience; Value Proposition; Features vs. Benefits; Positioning; Call to Action (CTA)
- Activities: 4 Ps worksheet for a fictional product (one bullet per P) + one‑sentence positioning statement. Student Packet: Module 1 Vocabulary + Activities
- Vocabulary: Marketing, Product, Price, Place, Promotion, Target Audience, Value Proposition, Features vs. Benefits, Positioning, Call to Action (CTA)
- Assessment: Formative check of completed worksheet