For my contemporary digital media topic, I have chosen to focus on the impact of Artificial Intelligence (AI) on digital marketing. As AI tools continue to evolve and mix into marketing platforms, AI is fundamentally reshaping how businesses create content, engage with consumers, and make data-driven decisions. This topic is highly relevant in today’s landscape and fascinating to me. Within the field of communications, it offers a rich area of research that connects directly to my academic and professional goals
In my thirst for knowledge over the past 2 years, there is a growing body of credible academic and industry literature examining AI’s role in digital marketing. Peer-reviewed journal articles, white papers from reputable organizations, books, and current news media all provide valuable insights into how AI is transforming marketing practices.
As an emerging communications professional, understanding AI’s role in digital marketing allows me to demonstrate awareness of cutting-edge tools and ethical considerations shaping the industry. By curating and evaluating content related to AI in marketing, I will enhance my professional brand as someone who stays current with industry trends while applying critical evaluation and responsible communication practices. This positions me as a credible, informed, and adaptable professional who can contribute meaningful insights to employers or clients circumnavigating this vast evolving media landscape.
Overall, selecting AI in digital marketing as my topic provides ample research opportunities while allowing me to demonstrate academic rigor, ethical content curation, and professional relevance. As someone who is excited about the world of AI and its possibilities, I look forward to exploring this area further as I build my projects for the course.