For my chosen topic from Module One, I selected “The Impact of Artificial Intelligence on Digital Marketing Strategies”. As AI rapidly transforms marketing, I am researching how companies are integrating AI tools for content creation, customer engagement, and data analytics thanks to the advancement of the cognitive mechanisms of AI and of capabilities of machines to learn based on the obtained data (Lieto, Bhatt, Oltramari, & Vernon, 2017). As I use AI in my everyday job for marketing I have been obsessed Machine learning (ML) which has taken AI to a higher level, as well as Deep learning (DL) which is an even higher level of ML because it is based on learning algorithms that do not need to be managed manually.
Source 1:
Jarek, K., & Mazurek, G. (2019). Marketing and artificial intelligence. Central European Business Review, 8(2), 46–55. https://doi.org/10.18267/j.cebr.213
Annotation:
Jarek and Mazurek (2019) explore the relationship between artificial intelligence (AI) and marketing, focusing on how AI transforms marketing activities, customer interaction, and business operations. The article discusses practical AI applications such as chatbots, recommendation of engines, predictive analytics, and personalized content delivery. Jarek and Mazurek (2019) also provide both opportunities and challenges of AI integration, including ethical considerations like data privacy and customer trust. This article is highly relevant to my research topic as it offers a broad overview of AI’s growing influence across multiple digital marketing areas rather than focusing on a single application. Its balanced analysis, use of current examples, and clear discussion of ethical implications make it a strong foundation for my paper.