Your customers care about privacy.
- In a competitive market, increasing user engagement and your online sales depends on customer trust and online credibility.
- 88% of online shoppers say that the protection of their personal data is a top concern (Trust Marks: What’s Behind the Label Counts. Publication. Comp. Mc-Afee. Boston, MA: Yankee Group Research, February 2009)
- 79% of consumersare concerned about unauthorized access to their personally identifiable information (July 2010. “Consumers & Convergence IV” KPMG)
Industry cares about privacy
Google AdSense Program Policies
Government cares about privacy.
California Online Privacy Protection Act of 2003
- You should care about privacy.
Generate a policy without the dull and complex legal language used in typical consumer notices and demonstrate through a helpful, shortened summary of your site’s privacy practices. Users can easily navigate and understand your privacy practices with intuitive privacy icons.
- Accurately describes your site’s data collection, use and storage practices
- Keeps you up-to-date on new state & federal compliance issues
- Notifies you of hidden data collection practices via automatic scan
- Gives you the flexibility to edit your policy as your business grows or changes
Why privacy matters to your business
If you have online privacy it means you have transparency, accountability and choice in the collection and use of your personal information. Having these things means having privacy, no matter how much information you share about yourself. There’s a reason websites have seen up to an 84% increase in purchases when displaying the TRUSTe Web Privacy Seal: it’s because privacy matters.
Understanding the fundamentals of privacy
It’s the presence of transparency, accountability and choice, the lynchpins of online privacy, that customers care deeply about. To fully understand what your customers expect from you, keep the following definitions in mind when building or updating your website:
Privacy drives business
- Privacy is good business because it builds trust. Online shoppers are naturally wary of transactions and products that they can’t see and inspect in person, so establishing strong privacy practices is a great way to help close that gap of uncertainty and potential mistrust. One of the best ways to build trust is to advertise your privacy commitment with trustmarks like TRUSTe’s Web Privacy Seal to signal to consumers the strength of your commitment. Increased trust can only help your business. Not convinced?
TRUSTe Case Studies (http://www.truste.com/customer-success/index.html)